Limestone Dentistry

A branding package for a dental office using unexpected inspiration.

I was thrilled to work on the branding for Limestone Dentistry with Dr. Thornton. He wanted something specific to Kentucky and to incorporate classic dental iconography. We came up with this mark that keeps the traditional tooth but is illustrated in a more geometric way and added abstract line work around the outside to reference the limestone that Kentucky is known for.

We paired the mark with a soft, earthy color palette and a serif font, making the entire brand feel trustworthy and approachable.